Dolby’s new 3D glasses are a far cry from the cheap setups you usually get in theatres. Look for them to find their way into your theatre soon
The last time I saw a 3D movie, it was Resident Evil. I’m not here to get into how the movie was, but the glasses themselves felt like I could’ve bought better glasses at a gas station. In fact, I’m sure of it. Now, I get it...you’re “giving” them to the general public (of course we always pay for them somewhere), not to mention that they come in a plastic bag. However, Dolby has created 3D glasses fit for the technology.
Utilizing 3M’s multilayer optical film lenses, the glasses actually fit your face. They are anti-glare, anti-scratch, and most importantly anti-goofball. These things look great, and are designed to replace all old 3D glasses in movie theatres everywhere.
Theatres need to be able to track glasses such as these, which is why Dolby has included individual serial tags that allow for tracking and stock coordination. Further, priced at $12 a set, it can’t be that much more than what they’re paying for the cheap standard-issue now.
My guess is that they’ll likely continue to carry the old style and sell the upgraded style in the theatre for the user to retain and take home for future use. Perhaps they’ll allow you to check them out and return after the movie (likely getting your ID or credit card back). But, regardless of what they intend, one thing is for certain: they’ll find a way to charge far too much for it!
There is another option, that could be unlikely, but there is logic involved. Dolby pays any offsetting costs created by the upgraded viewing glasses. Why? Well, the answer is simple: fuelling the market. If the 3D market tanks due to a lack of technology or consumer interest, Dolby will take a huge loss in their market share of 3D projectors. In that light, it makes sense. In other words, it’s all about self-preservation.
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Dish TV is ready for 3D movies on their movie on demand channel. Currently they are ready with the movies “Step Up 3D”, “Cats and Dogs: The Revenge of Kitty Galore,”, “A Christmas Carol”, “The Last Airbender” as these movies are available on CD but soon they are coming up with few another titles like ‘Saw: The Final Chapter”, ‘Despicable Me’ and ‘Shrek Forever After’.
These movies will be displayed for the 1080 resolution. There is some contest organized by Sony related to these movies. Every movie or any video clip or event which is 3D and is viewed by Dish customer will be eligible for some prize from Sony like 46 inch LED 3DTV from Sony ,their portable Satellite Navigation Systems, Fox family prize pack and Sonny @webbie HD Cameras.
Dish Network’s senior vice president of programming Dave Shull has claimed that Dish wants customer to enjoy their 3D experience from home as it may not be possible to watch every movie in theatre. Today customer has many choices of watching 3D movies as the content is available. Dish cinema is giving the platform to the 3D cinema lovers through their channel. He further added that as and when the additional 3D content is available, dish TV will make it available to the user.
The price for the 3D movies on Dish TV is $5.99 to $7.99. You can order it by going to ‘Menu’ option and ‘Dish on Demand’ on channel 1 or channel 501.
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Avatar will be re-released in this autumn with eight minutes extra footage.
Avatar was one of the best impressive movies. TechRadar has seen the movie on the big screen, but we think that 160 minutes was undoubtedly the longest time, we have seen the 3D movie in one sitting.
Adding eight extra minutes implies that the movie will be 170 minutes long now. This will test the patience of people, as they have to wear the 3D specs for long hours.
According to Fox, the main reason for releasing Avatar again is 3D explosion. The number of 3D screens has now increased and the enthusiastic movie goers who did not experience the movie in 3D will now get an opportunity.
This will also help to keep the movie new in the minds of people. The 3D version of Avatar will hit the box offices at the end of this year. The movie will be released on 27th August in the UK. You can get more details by visiting www.avatarmovie.com
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Mad Max, the super hit 3D movie will make its way to Australia next year to shoot a follow-up.
George Miller, Australian director said in an interview recently that he dedicated his efforts to shoot in 3D using latest technology that is developed by Miller. He developed this avant-garde technology on the basis of technology developed by DALSA Corporation.
He said that they were going to shoot the movie in 3D seven years ago, but the technology in cinemas did not allow it at that time.
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Warner brothers and IMAX corporation has recently signed an agreement which will bring 25 movies of Warner Brothers into IMAX in the next 3 years starting from 2010 to 2013. This means that many of the Warner brother’s movies will be released in stereoscopic 3D in the worldwide IMAX theatres.
The list below will tell you name of the movies which will be releasing in IMAX for 2011.
The first movie is going to be Zack Snyder’s Sucker Punch which will be releasing on 25th March. The movie is going to be available in IMAX 3D. Before this movie, Snyder’s 300 and watchmen was huge success in IMAX all over the world.
The next movie will be Martin Campbell’s the ‘Green Lantern’ which is going to release on June 17. This is another 3D movie which will star Peter Sarsgaard , Blake Lively and Ryan Reynolds.
On July 15, 2011, the final movie of the Harry Potter series will be released. Name of the movie is ‘Harry Potter and deathly Hallows: part II’. The movie is going to directed by David Yates and will have the regular star cast like Daniel Radcliffe, Emma Watson, Rupert Grint, John Hurt, Gary Oldman, Ralph Fiennes, Alan Rickman and Helena Bonham Carter.
23rd September will see the release of the ‘Journey to the center of the earth 2’. Due to some complications, Brad Peyton will be directing the movie which is 3D sequel and will have Josh Hutcherson. The latest report says that Brendan Fraser is not returning to the 3D franchise.
The biggest 3D release of the 2011 is going to be Steven Soderbergh’s ‘Contagion’. Movie is scheduled to release on 21st October and has the most famous cast which includes Kate Winslet, Gwyneth Paltrow, Jude Law, Matt Damon and Marion Cotillard.
18th November is the date fixed for the movie ‘Happy Feet -2’. The movie is directed by George Miller. This 3D movie will have voices of Matt Damon, Brad Pitt, Elijah Wood, Hank Azaria and Robin Williams.
There are some other movies which are going to release in 2011 and all these movies are going to be 3D. Name of those movies are Sherlock Holmes 2- December 2011 and Hangover 2 on May 26th.
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Will Smith is ready for the new ‘Men in Black III’ which is going to be a 3D movie. Sony has announced that the movie will be releasing on 25th May, 2012.
There were rumors that Will Smith will be coming back with one of the two projects, one is ‘Black’ and the other is 20th Century Fox’s ‘The city that sailed’. Smith will be teaming up with director Barry Sonnenfeld for this movie.
The series will be produced by Walter F. Parkes and Laurie Macdonald and written by Etan Cohen. The story will be based on the Lowell Cunningham’s comicbook. Steven Spielberg is going to be the executive producer of the movie.
Sony chairman for the worldwide marketing and distribution Mr. Jeff Blake said that the summer of 2012 is going to be great for Men in Back III as they are going to appear in 3D. Everybody at Sony is very excited as the same team which made first two movies of ‘Black ‘ series hit is going to work on the third movie.
The first two movies collected $1 billion worldwide. Very soon the production of the third movie will start. Tommy Lee Jones has been approached to revise his role as agent Kay and Josh brolin most probably will be working as a young Agent Kay.
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A much awaited 3D movie ‘Journey to the Center of the Earth 2’ is going to release very soon. The sequel will be releasing in stereoscopic 3D in the theaters worldwide on 23rd September 2011.
As per the latest reports, Brendan Frasier and Josh Hutcherson are going to return for the next installment in the 3D series. No director is attached to ‘Journey to the center of the Earth 2’
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The latest 3D movie, Shrek Forever After is a 4th of the Dream Works Animation series. Studio expected its opening at around $120 million, but the actual opening was very disappointing. In the opening weekend, it opened just for $71 million. Many critics have already labeled it as a flop movie. Audience has given good response to its 3D version.
Three years ago, the 3rd movie in the series ‘Shrek the Third’ earned $122 million domestically. Compare to that this results are not up to the mark. In the domestic market the opening week has only given $71 million.
Hollywood is worried about the low opening of this latest 3D movie. Many people feel that the low opening is because of the high ticket prices. BTIG researcher, Richard Greenfield said that it is the way of telling by the US consumer to the exhibitor that the prices of the 3D movie are very high. They can easily pay the high money for the better movie like Avatar or Alice in wonderland, they will not be paying so high amount for the average movie like Shrek. They will prefer 2D over 3D for such movies.
It is going to be disturbing for Hollywood executives as many big studios are in line for creating 3D movies in the future. At Dream Works Animation, Jeffrey Katzenberg declared that he is planning to produce all the future movies in stereoscopic 3D. Due to the result of the Shrek-3D and audience’s response everybody at Hollywood studios is worried.
The opening weekend collection is usually tells the story of the box office performance for the Hollywood movie. First weekend is crucial for the box office. Though it has low opening in the U.S., in the international market Shrek is very much successful. In Russia it has opened to $20 million and even passed records of Avatar.
If we bifurcate the profit by 3D and 2D prints then 3D has played major role in the success of Shrek Forever. 3D screens have got 60% more revenues. 3D premium has got $13 million. Some expert say’s that maybe audience has been bored by the Shrek series as this is the fourth in the series. There are many claims in the market and we need to wait for few more days as it is too early to talk about it as this is a recently released movie.
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Avatar director James Cameron has agreed to take a new 3D movie Cirque du soleil. It will be the ultimate show in the world.
If you had an opportunity to watch Cirque du Soleil in person, you will be more cheered about the chance to see it in 3D. The movie features the team’s colorful stagecraft and daredevil adventures.
Deadline.com reports specify that Cameron has signed up to make the 3D Cirque. There is also news that Andrew Adamson will join the Avatar director to make a 3D movie. This promises to be a hybrid combination. Cirque performances and narrative storytelling in 3D will offer more different experience than the Cirque shows in Las Vegas.
Cameron, the producer of this new 3D movie will be joined by Cary Granat (Reel FX entertainment), Ed Jones, Aron Warner and the team of Cirque de soleil.
Cameron is one of the talented blockbuster movie directors of the last 30 years. His Piranha II, Terminator 2: Judgment Day, Titanic and Avatar has created a new wave in the movie making trend.
James Cameron is developing the digital 3D fusion camera system with some others.
Andrew Adamson is renowned for his family classics like Shrek and Shrek 2. He has received an Academy Award nomination for this.
Adamson was director, scriptwriter and executive producer for the reworked movie of The Lion, the witch and the wardrobe by C.S. Lewis.
From this month onwards, the famous DISH Network is planning to give its customers the facility to view a lot of 3D movies. Some of the movies include the "Cats and Dogs: The Revenge of Kitty Galore,"," "Step Up 3D" and "A Christmas Carol" .There are some film like "Despicable Me," "Saw “and the "Shrek Forever After," that are also planning to be released soon." The best part is that these movies will be exhibited in 1080p resolution.
DISH Network is also planning the introduction of 3D programming that would be made available with the help of its DISH Cinema platform. The scheme is like when the customer qualifies to rent a movie from this network they automatically become eligible to win prizes that are quite attractive.The prizes could be like a 46’ Sony LED TV, Portable navigation system from Sony and many more.
The main purpose of introducing all these schemes by his network is to enable the customers to experience the joy of witnessing 3D from home with a range of famous movies. They also aim for their customers to engage in such video experiences that they will cherish through out their lifetime. To enjoy such shows all you need is a 3D television set that have the facility of compatible 3D glasses.