Sony, the Japanese based electronic giant is boosting up 3D TV technology. It states that its 3D TV sales would account for 40% of its total sales in the year 2012. Digitimes.com claims that the company is expected to ship 2.5 million 3D LCD TVs by March 2011. It also avers that Sony wants to become the leader in 3D television market. 3D TV seems to be a crucial tool for the company to boost its average sales price and to bring profitability.
Harvey Norman, an Australian retailer has said recently that TVs are the most important sellers, but they made little profits in recent times. Aggressive competition prevalent in this arena diminishes price and profit. Sony anticipates increasing 3D TV sales by 10% of its entire LCD TV sales. Nearly, 25 million LCD units have been shipped.
Kenji Sakai, Sony’s (Taiwan) managing director, said to Digitimes.com that the share of shipment is expected to rise to 40% in the next financial year. Kenji is very much interested in making Sony the most prominent seller in the 3D market. Sony is establishing 3D technological hubs to increase the fame of 3D TVs. Kenji also told that it is expected that Sony’s outsourcing orders would 50% of its entire LCD TV sales in the financial year 2010. Sources indicated that the outsourcing share value would touch $15 billion in the financial year 2010. The reputation of 3D TVs is somewhat strange, as the 3D content is not sufficient. The first prototypes announced reveal that the consumers would stay away in group.
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