The battle has been brewing and those that have paid attention may have noticed that the shots are getting bigger, and the competition seems to be getting quite rough in the 3D technology world. So, while the industry is still sorting out whether active shutter 3D glasses or the latest release, Film Pattern Retarder (FPR) passive 3D glasses will be the new standard, LG is firing on all cylinders.
Korea has already seen advertisements involving LG touting the benefits of passive technology over the active shutter design. They boast that the 3D experience continues even when the viewer is laying horizontally on the couch, unlike the competitor’s design. Samsung was quick to retaliate, calling LG’s statements “stupid” at a press conference, sparking rumors of a Celebrity Cage Match to the death between the rival CEO’s.
We’ve gotten used to this sort of back and forth as the biggest TV suppliers on the block continue to fire jabs. While LG continues the long courtship of bringing Sony into the fold, they continue to develop the technology with Vizio, Philips, and Toshiba. This could create some healthy competition, but the unfortunate aspect here is that it leaves consumers in “no man’s land”. Should they invest in the passive technology? What if we learn that it was a fleeting hope? Honestly, if LG is telling the truth, and the viewer doesn’t need to remain upright to enjoy the 3D experience, this could be a changing of the guard in the 3D TV world.
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