There has been plenty of chatter regarding 3D TVs, and while we’re always ready to err on the side of caution, Informa Telecoms & Media has released some study numbers that show that 17% of homes will have a 3D-ready TV by 2016. However, of those homes, only 33% will be actually accessing the 3D content, but that’s something that will come as many get 3D-capable due to price drops.
3D interest has had a lot of peaks and valleys, but overall, the growth continues as a steady pace. Manufacturers are fueling this growth by including 3D compatibility into their new television offerings. As of now, 0.2% of households have 3D TVs, but when you consider that the number will jump to 17% in five years, it’s obvious that the sales line is trending upward.
Informa also seems to clear up any misconceptions regarding the adoption of 3D technology. They claim that the industry should focus on convincing consumers that 3D infrastructures will be in place in the near-future and getting a 3D-ready TV is all about “future-proofing”. This brings up a great point, and we’ll likely see the results of such a campaign. When TV manufacturers have 3D-capable models, they expect them to sell better than similar competitor models that do not have the feature. As prices continue to come down to Earth, expect 3D to be something that isn’t sought for, but instead included, with every HD TV purchase.
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