DreamWorks animation and Samsung expand their strategic partnership in 2011 for more immersive experience of 3D TV viewing.
At the Consumer Electronics Show in Las Vegas in January, DreamWorks Animation and Samsung Electronics announced that the two leading brands in entertainment and technology are coming together for better entertainment experience in 2011.
Jeffrey Katzenberg, the CEO of DreamWorks Animation joined Boo-Keun Yoon the president of Samsung Visual Display on the stage for his speech. During this the two brands described their plans of an expanded strategic partnership. Consumers who will buy a new 3D television from Samsung will receive an exclusive access to DreamWorks Animation’s two new Blu-ray 3D titles, which include Megamind that will be available for the people in 2011. The consumer electronics company and the animation studio also intend to perform research and development works jointly as well as several initiatives of co-marketing throughout the year.
As a leader of technology, Samsung’s extended partnership with DreamWorks is recognized in the industry as innovator of 3D entertainment. Both the brands want to offer the consumers with the best combination of entertainment and technology. Through this mutual alliance, DreamWorks Animation is assisting Samsung for creating an enhanced immersive experience of home entertainment for the audiences.
Katzenberg said that Samsung is a leader in the industry of consumer electronics and a pioneer in taking the high quality experience of 3D into the home. According to him DreamWorks is looking forward to continue their valued strategic partnership and bringing more contents of DreamWorks Animation to the viewers at their home.
Expanded collaboration for Co-marketing and Ramp: D
As a part of their collaboration efforts, Samsung and DreamWorks have agreed of exploring the ways of working together on the research as well as development of the technologies of future that are related to smart TV and 3D TV. The first LED 3D TV was introduced by Samsung in 2010, while DreamWorks Animation has been a leading provider of Blu-ray discs and high quality 3D movies. Both the companies are hoping to combine their expertise for improving the face of home entertainment.
In Megamind’s Blu-ray 3D version will become the next title of DreamWorks Animation that will be available to the customers of the new 3D televisions of Samsung as part of a combined promotion. Besides this, DreamWorks Animation and Samsung Electronics are expecting to increase their promotional ad co-marketing activities in a goal of reaching more number of customers through their joint offerings.
Smart TVs with more immersive contents
Both the companies are planning for exploring a new 3D streaming service which will make the promotions and content trailers of DreamWorks Animation in 3D as well as 2D. This will be available to stream through the 3D application for Smart televisions of Samsung starting in 2011. A new innovative method is represented by this which the film studios can use for reaching the consumers directly through smart TV. Upon the launch, the customers will be capable of accessing VOD content via any of the Plasma, LCD and LED 3D TVs of Samsung. All of these devices offer visually enhanced and high quality experiences of entertainment to the home audiences.
The VOD service lines up with Samsung’s objective to establish a 3D ecosystem which provides a fully connected and immersive experience of viewing for the customers. In addition, this expanded partnership will assist DreamWorks Animation in adapting their home offerings in 3D to the new smart TVs. More viewers are now getting accustomed to enjoy their favorite programs at the click of a single button.
With the launch of Samsung Apps last year, the connected television experience was broadened by Samsung to bring services like full high definition video, communications, casual games, location and social services. DreamWorks Animation is joined by more than 30 leading partners in the Samsung Apps which include Facebook, Blockbuster, Pandora, Netflix, Twitter, Vudu and USA Today to bring user friendly and personalized television experiences to the consumers.
Samsung Electronics is a global leader in telecommunication, digital media, digital convergence and semiconductor technologies. They have around 174000 employees in 193 offices throughout 66 countries. The company involves eight business units that are operated independently. These are Visual Display, Telecommunication Systems, Mobile Telecommunication, IT Solutions, Semiconductors, Digital Appliances, LCD and Digital Imaging. The company is recognized as one of the fastest growing brands globally and is a leading manufacturer of mobile phones, digital TVs, TFT-LCDs and memory chips.
High Quality Entertainment is created by DreamWorks Animation that includes animated feature films, live entertainment, television series and online programs which are offered to the consumers throughout the world. The company possesses an experienced and strong management team, world class talent and advanced techniques and technology of film making. DreamWorks Animation has released 21 animated films till now.
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