There’s nothing like getting good information from the horse’s mouth, and while we love hearing corporate executives sound off about various technology, we love hearing them blast Hollywood even more. While I’m sure he wasn’t looking to make any enemies in the film industry, Andrew Denham was very candid in explaining that Hollywood is looking to get higher ticket revenues by using the 3D technology, but is dropping the ball in delivering on quality. Really? We hadn’t noticed…
“It all comes back to quality…Hollywood damaged 3D by rushing so many badly converted films out in the Avatar’s wake.” - Andrew Denham, Panasonic Marketing Director
Wow, that’s pretty darned telling, isn’t it? He later called for the “next Avatar” that would push the envelope again, and while he acknowledges that that is a tall order, he believes that it’s quite possible. Denham went on to mention that it’s “very easy to make bad 3D”, and later, Sky 3D director John Cassy reminded us that Sky only makes native 3D programming. That’s the key to creating quality content. Stop relying on the 3D visual to make up for a horrible script or shoddy acting. Instead, write a damn good movie, and produce it in 3D. That will brings things to the next level. We appreciate your sentiments Mr. Dunham. Keep ‘em coming…it gives us some water cooler talk around here…
Image credit: dealbreaker.com
