They call the project Cinevation – a network that can allow audiences to view 3D content without the use of glasses.  This is what Pearl & Dean looks to add to the 3D platform, and if they can get the proper sponsorship, this could be incredibly big for the industry as a whole.  By putting the screens in about 50 cinemas, they hope that they can prove that great 3D visuals don’t need to be facilitated through uncomfortable specs.  Are you interested in something like that?  Who isn’t, right?!

Basically, we’ve already heard about the technology, as the company converts stereoscopic video into autostereoscopic.  Don’t worry, there won’t be a spelling exam afterwards, but understanding these concepts can help you to see exactly what’s been advancing in the content world.  Because there are multiple viewpoints in the technology, a large audience could all watch the feature without losing any of the effects. 

England will be the backdrop for the initial release, and whether or not Pearl & Dean actually end up going global, rest assured the technology will find its way around the world in no time if the initial push generates results.  They tout the ability to create stunning 3D without expensive equipment, and their response to the comparisons to active shutter or passive 3D technology:  “[as if now] it is probably 95% as good as what you are getting with glasses.”  Now you’re speaking directly to my heart fellas…directly to my heart.

Image credit: pearlanddean.blogspot.com