There’s nothing like a trip to the movies. You get everyone together, pay your $700 to get all four of you in, and then after drinks and candy, you nestle in for a likely overrated flick for just under a thousand bucks. Not bad, right? Sure, the kids would’ve rather gone to Disney World, but hey, it’s the movies darn it! Well, MoviePass is offering the ability to see as many movies as you like in the theatre. Basically, think Netflix…in the theatre.
This is actually an interesting concept and I wouldn’t be surprised if we started to see huge interest in the idea. They’re running a test in San Francisco over the 4th of July weekend, so we’ll know more about the viability of such an idea then. Subscribers will be able to access the ticket booth from their cell phone and check into seats at the theatre. Once they’ve gone and watched the move (physically in the theatre), they’ll get messages regarding merch and the like from the film. I’m certain that we’ll see polls and information grabbing questions once the credits are rolling too.
They’ll be offering a limited number of subscriptions during the test run, so if you’re in the area, you’d better act quickly. There’s no word on how much it costs, but I’m certain it won’t be $10/month or whatever Netflix charges. In truth, this will be an interesting development to keep your eyes on. I’ll be interested to see whether or not the service prices itself out long before it ever really gets started.
Image credit: 3dvision-blog.com
