Nothing makes fierce competitors hold hands and sing campfire songs like giving them a common enemy, and in this case, that enemy is passive 3D technology. We’ve long known that Sony, Samsung, and Panasonic are avid active 3D pushers, but now they’ve announced that they have a new standard when it comes to 3D specs. Through a deal with Xpand, three of the largest tech companies in the world are setting up the industry for complete active 3D adoption. Will it work? This should be interesting…
LG is actually the biggest competitor that Samsung has, so it’s not surprising to see them as part of this initiative. They’ve long been pushing the passive 3D technology as being “just as good” as the active renditions and cite that the active 3D glasses are much more expensive. What does this “Active 3D Coalition” mean to you? Basically, it means that the prices will likely stay the same but compatibility will become much more efficient. Essentially, you can drop by a friend’s house and use another’s platforms glasses, as the technology will start getting consistent.
We won’t start seeing a change in the market of 3D glasses until next year, but I’ll be stunned if there isn’t an answer from the passive 3D community. LG won’t let this shot go unreciprocated, so look for a retaliation and some more mud-slinging from our 3D giants. Honestly, this entire things has been a blast to watch, and while I do see some differences between active and passive 3D technology, the price tags definitely come into play!
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