Hitachi believes that digital marketing is something that everyone is on board with, and unless you’ve been living under a rock for the last ten years, you have to agree. The company’s rendition of a hatching chicken shows the improvements they have been making to autostereoscopic technology, and while we have seen their glasses-free 3D renditions before, it’s where they plan on implementing it that makes you take a moment to admire…
First off, let’s talk about the technology itself. They are using the autostereoscopic platform that detects viewer positions to create the same 3D effect for everyone without specs. I know, you’ve heard all of this before, right? But, they aren’t just working on making your movie experience better. In fact, they believe that they can generate quite a buzz by bringing this to the marketing world, and changing the way we see signage forever.
The concept is something that would have obviously occurred anyway, but because they’re one of the first giants to really pursue that particular avenue, it makes our front page here. Already known to be knee-deep in the 3D movement, Hitachi says that they intend to continue advancement on the auto-3D platform, ensuring that all of you get a great look at the bananas that you plan on buying at the local grocery store. See, that’s an application we can…sink our teeth into…nevermind…that was horrible…
Image credit: 3dstreaming.it
