When I first heard news that Sony was initiating the move to stop eating the cost of 3D glasses when consumers head to the movies, I was a bit perplexed. I mean, don’t they realize that the goal is to encourage participation, not prevent it?! But, then I realized that these glasses cost less than a dollar a pair, and if cinemas either eat the cost themselves or drop the price of tickets to offset the prices of the glasses, then we’re in great shape. In other words, it’s “much ado about nothing.”
I mean, what difference does it make to us how the providers and cinemas divide their expenses? So long as we don’t start paying more, I don’t see much of a difference. Also, those of you that can’t stand the thought of wearing glasses that someone else has rocked before, remember that you will pay for them once, and then reuse your own pair again and again. This is actually a pretty cool idea moving forward.
There’s no need to get worked up about this, and I’ve already read many articles blasting Sony for this move. If it doesn’t change anything on the consumer end, it really isn’t an issue. Now, if they start gauging us for the glasses, we have a gripe, and of course, we’ll take to the blogs to make our presence felt. But, until then, let’s just hope for the best and assume that they won’t be raising the price on our end anytime soon. Weigh-in below and let us know how you feel about this one…
Image credit: oyetimes.com