Tom Cosgrove, Discovery executive is now going to be CEO of the new joint venture created by Discovery Channel, Sony Entertainment and IMAX.
He will be looking after the business and creative decisions for the cabler. In January the three companies decided about their joint venture.
Earlier he has held senior posts at ABC family, TV Guide Channel and Fox. He was an executive Vice President and Chief operating officer at Discovery channel before this joint venture.
The new 3D channel will be displaying programs from the discovery channel, pictures from Sony and many other outside programs as well. The channel will be on air by early 2011.
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