IMAX makes giant movie screens and projectors to stand away from aggressive competition. It has earned $115 million in this quarter, which is 37% more than the previous year. Avatar gave the company a boost last quarter. However, the revenues are increasing especially because of the 3D movies like Toy Story 3 and Iron Man 2. These movies bring a lot of audiences.
Harry Potter and the Deathly Hallows, Batman and the Hobbit are some other blockbuster films. Disney approved to give three more 3D films to IMAX in 2011. Chuck Viane, president of distribution, Walt Disney Studios Motion pictures said that the IMAX experience provides a great range of thrill and amusement to the movie. Cars and Pirates of the Caribbean are some of the planned projects of Disney.
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