Today everybody is talking about 3D. Many 3D products are in the market. 3D games and TVs are everywhere. Why print media should be away from the 3D technology. The June’s playboy issue has given pair of anaglyph red-cyan 3D glasses. These are available only for the USA edition. With the help of these glasses the views can view the centerfold image of Hope Dworaczyk in 3D. It is not meant for the whole magazine. Of course Playboy is not the first printed media which has decided to try 3D. They wanted more attention and to increase the sale as the current magic words all over the world is 3D. Everybody wants to know something about 3D. The paper anaglyph 3D glasses are the cheapest way to distribute 3D content on paper but they are not the best way to view 3D content. This whole scene might create wrong or negative perception in the viewers mind.
According to Hugh Hefner, People will view 3D magazine for the naked lady. One more interesting thing in this whole episode is that people may be interested in 3D technology today but Hugh Hefner wanted to use 3D technology for his magazine in 1950 first. At that time also there was a big craze about 3D. But at that time making 3D content in anaglyph glasses was very expensive compare to today. Lot of hard work was included in that. Even the large quantity would not have been enough to work to get 3D in the 50s. At that time Marilyn Monroe was supposed to feature in the centerfold with 3D glasses. Today they have produced almost 1.5 million anaglyph glasses along with the June issue of Playboy. This is also going to be an expensive affair and Playboy got help from HBO who wants to promote their new series called True Blood. This is the reason for the glasses having weird looking text printed on it.
Now what is next from Playboy? Are they going to put naked women’s photograph on the magazine for 3D viewing?
Image Credit: theweek.com